Facebook and Instagram will label more AI-made images ahead of November election
Meta, which nullowns the two apps, said it can detect many AI images automatically, but it said finding and labeling AI-made audio and video will be harder.
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The parent company of Facebook and Instagram said Tuesday it would ramp up its use of labels on artificial intelligence-generated images ahead of the November election but warned it can’t yet easily detect audio and video made with AI.
Meta said in a blog post that people using its apps want transparency around the quickly improving technology known as generative AI and that the company’s answer for now is to apply a label, “Imagined with AI,” whenever possible.
“It’s important that we help people know when photorealistic content they’re seeing has been created using AI,” Nick Clegg, Meta’s president for global affairs, wrote in the blog post.
Clegg wrote that in the coming months, Meta would start applying the labels to images on Facebook, Instagram, and Threads. He said the labels would appear in all languages supported by each app.
The timing coincides with the U.S. elections this year, including November’s presidential race, as well as elections in more than 50 other countries, such as India and Mexico.
“We’re taking this approach through the next year, during which some important elections are taking place around the world,” wrote Clegg, a former British deputy prime minister. “During this time, we expect to learn much more about how people are creating and sharing AI content, what sort of transparency people find most valuable, and how these technologies evolve.”
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